I’m Rita and I’m a

I demystify marketing to help you land a cool job, do better at your current one, or launch the creative venture of your dreams.

 

Embarrassing self-promotional ‘Featured In’ section

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HELLOOOO THERE!

I’m Rita, the quirky multipotentialite behind this marketing blog.

I have a brain full of ideas. Marketing skills help me turn them into reality. I spent 15 years working as a marketer at the intersection of media and tech. In this time, I also launched an online store, published a book of short stories and co-produced an audio documentary. Marketing skills have allowed me to find more fulfilling, creative work. I want to help you do the same!

Free guide

How to say “no” without saying no

A marketer’s guide to effective boundary-setting that will save both your career and your sanity.

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My musings on marketing/work and everything in between.

 
 
Blog
Why scrum is my spirit animal
How to write and design CTAs that people want to click on (with examples)
These are a few of my favorite (marketing) things

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When setting goals and objectives for yourself or your team, it helps if they're SMART: specific, measurable, attainable, relevant and time-based. If not, you'll have a hard time measuring success. And if you can't define or measure your own succes
Should your website copy be clear or clever? 🤓 This is what the smart people at copyhackers.com were trying to figure out with this experiment were they tried out different headlines on a phone screen repair website. A: the default, is very clear
I see why you'd think that the dreaded 'strengths' and 'weaknesses' question is about just that – strengths and weaknesses. But it's not. Oftentimes, the interviewer asking this question is looking for 2 things (or at least, this is what I'm
A former manager and friend gave me this advice when I was struggling to communicate with my toddler. "Be kind, but firm," she said. These words changed me, both as a mom and a manager. Our culture often (overly?) emphasizes the import