These are a few of my favorite (marketing) things
One of the things I love most about marketing is that it’s an evolving, ever-changing, fast-moving little thing. So part of a marketing nerd’s job is to try to keep up with all of it. Here are some of my favorite marketing things: tools, blogs, podcasts, etc. I’m always looking for new, inspiring marketing magic. Share your faves in the comments below, please and thank you!
Favorite marketing blogs and podcasts:
Moz: Great for all things SEO. I especially love Whiteboard Fridays. It’s a great way to keep on top of SEO trends without having to invest a ton of time.
Copyblogger: There’s a whole lot of writing in marketing. This blogs provides great tips for writing fresh and totally clickable copy.
Jenna Kutcher: This photographer-turned-small-biz-owner-turned-marketing-guru shares great tips, using her own brand as a case study. Her podcast, Goal Digger, is also super helpful.
Unbounce: For fans of conversion rate optimization.
Hubspot: Great but massive collection of content on all things digital/inbound marketing. I read it mostly for the templates, like this one.
Neil Patel: All things digital marketing. He has great tools like Ubersuggest (for Keyword Research) and this free Statistical Significance calculator.
Seth Godin: Inspirational content, sometimes related to marketing sometimes not. He’s probably the closest thing to a marketing celebrity.
Asana Blog: Great for all things time management and productivity.
Favorite marketing books:
Influence: The Psychology of Persuasion: A fundamental read for anyone interested in persuasion and psychology. It’ll help you become a better marketer and also learn to identify when others are trying to persuade YOU!
Building a Story Brand: Useful tips for new or seasoned copywriters and storytellers. Though the fact that they try to upsell you an expensive course is kind of annoying.
Measure what Matters: You might or might not know this about me, but I’m a bit obsessed with objectives and objective-setting. This book is fundamental to understanding OKRs and how the can change your business/life.
Your Ad Ignored Here: Because I just love marketing humor.
This is Marketing: Seth Godin’s latest and (maybe) greatest. Among many other things, he shares his thoughts for how marketing can be a force for good in the world (something I couldn’t agree with more).
How Brands become Icons: Essential reading for brand marketers.
Different: Escaping the Competitive Herd: Loved this book’s thesis around competitive herding. Very eye-opening.
Favorite marketing newsletters:
Dave Gerhadt: Great B2B marketing content. I’ve also heard his community is great (it’s $10 a month to join).
Marketing BS: Marketing strategy at its greatest (and funniest) from the former CMO of General Assembly.
TLDR Newsletter: Quick hit of marketing knowledge for those of us pressed for time.
Hubspot Newsletter: Comes a bit too frequently, but the content is great.
